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Director of Demand Generation

Silicon Valley, CA · Sales
Our client is a rapidly growing technology company, backed by $37M in funding and offering the most comprehensive product in the market. 

* You can live anywhere in the State of California for this role. 

Opening: Director of Demand Generation 
Awesome team, Experienced Leadership, Exciting Mission, Competitive Salary, Annual Bonus, Generous Equity, 401k Employer Contribution, Flexible PTO
  • Develop, maintain and execute demand generation plans aligned with business goals.
  • Develop a deep understanding of customers, products and the buyer’s journey.
  • Work closely with other departments to build cross-functional cohesion.
  • Present to upper management to get buy-in and secure budgets, as well as report results.
  • Create personas tied to specific customer needs and preferences.
  • Grow distribution across all channels, not just owned channels. Must be skilled in content creation supported by SEO/SEM optimization and PPC strategy.
  • Ensure that content reaches the right part of the sales funnel at the right time.
  • Collaborate with sales and marketing to build programs that support sales enablement.
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows.
  • Measure, analyze, and report campaign performance.  
Desired Qualifications, Skills and Experience:
  • 10+ years of marketing demand generation experience in a B2B technology environment with some startup experience required
  • Proven record of meeting or exceeding pipeline and revenue targets in a high growth setting
  • A love of analytics and a proven track record of analyzing campaign performance and identifying actionable insights to achieve key metrics
  • Outside-in thinker - strives to deeply understand the customer and create programs that connect
  • Inquisitive and innovative - a test and learn mentality with a hunger to leverage the latest technology and methods to drive growth
  • Enthusiastic problem solver who can improvise and think creatively while optimizing on spend
  • Excellent communicator who can clearly convey complex ideas and data in written, presentation, and verbal formats to executives and team members
  • Creative, and hands-on. This is both a strategic and a "doing" role with a highly collaborative team
  • Experience with marketing automation - HubSpot and Salesforce.com required
  • Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight
  • Thrives in fast-paced startup environment with an openness to change course as needed
  • Bachelor's degree in Marketing or a related field
  • Experience marketing to HR and knowledge of the Personal Finance and Benefits space a plus 
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